As it becomes more difficult to gain admission to California State (CSU) or University of California (UC) schools, it becomes that much more important to apply to other colleges.
Students should look at private colleges both in and outside of California that will give them some merit aid. They should consider out-of-state schools, especially those that are part of the Western Undergraduate Exchange (WUE). They offer scholarships (some only in certain majors) that allow them to go to an out-of-state school for 150% of the in-state tuition. The cost can be close to the cost of a UC.
I encourage my students to begin their college search by looking at the cost. Why spend time and money applying to a school that you can't afford? Families often times don't realize how student loans affect their ability to buy a car, condo, or live in a desirable area. That debt does not go away until it is paid off.
I tell my students to research colleges thoroughly.